Posted on May 15, 2023Why might an advertiser use enhanced conversions for leads? To track sales and events that happen on a websiteTo track sales that happen off a website from website leadsTo use third-party data to improve their offline lead measurementTo improve the measurement of online conversionsPost navigationPrevious post: To turn marketing insights into action, what action should you take?Next post: If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?
