Posted on October 9, 2022Who should begin the deal negotiation for exchanges integrated with deal sync? AdvertisersRepresentatives from Display & Video 360Both advertisers and publishersPublishersPost navigationPrevious post: Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?Next post: A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing using their personal tablet. Which type of measurement should you use to access this information?