Which of the following steps would help Sales and Marketing leaders deepen communication between their organizations? Select all that apply.

• Auditing existing buyer personas to make sure that both organizations agree on definitions and attributes
• Documenting content gaps along the buyer’s journey for individual leads or accounts, and how marketing could better support sales efforts and qualification
• Creating a “Closed Lost, Unsure” nurturing strategy to help reinvigorate uncertain deals in partnership with targeted marketing efforts
• Setting a downgrade quota to prevent target accounts from growing too quickly

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