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Which of the following business questions can be answered with an overlap analysis?
- What was the average impressions per day per campaign per unique user_id value?
- What are the top performing geographic regions for your campaign based on purchase rates?
- What is the impact of your Sponsored Products campaigns and Amazon DSP campaigns in isolation or in combination?
The correct answer is:
- What is the impact of your Sponsored Products campaigns and Amazon DSP campaigns in isolation or in combination?