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Select all that apply. Which of the following are common mistakes in writing email copy?

  • Conceptualizing your copy as a single send-off
  • Using your copy as merely a mechanism of your design
  • Relying on buzzwords
  • Using personalization in subject lines and preview texts

The correct answer is:

  • Conceptualizing your copy as a single send-off
  • Using your copy as merely a mechanism of your design
  • Relying on buzzwords