Posted on October 24, 2022Which metric is used to measure efficiency in sponsored ads campaigns? click-through ratesalesimpressionsreturn on ad spend (ROAS)Post navigationPrevious post: If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.Next post: Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?