When should you mark steps as optional in your customer journey analytics reports?

• As soon as you build your customer journey analytics reports
• In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization
• In a customer journey analytics report, only after you have a working hypothesis about your conversion path
• You should never mark steps as optional in customer journey analytics reports.

The correct answer is:

• In a customer journey analytics report, only after you have a working hypothesis about your conversion path