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When creating a presentation based on lots of data, what principle should you bear in mind?

When creating a presentation based on lots of data, what principle should you bear in mind?

Answer

Show all the information available, to give your audience as much context as possible
Tailor your approach to your audience in order to tell a better story
Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
Present all information in the same way because everyone interprets things similarly