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What’s the definition of a tag, as it pertains to digital advertising?

  • A tag is a large snippet of code that’s placed on the conversion page of a website.
  • A tag is a small snippet of code that’s placed on the conversion page of a website.
  • A tag is a large snippet of code that’s placed on the home page of a website.
  • A tag is a small snippet of code that’s placed on every page of a website.