- Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
- Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
- Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
- Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.
The correct answer is:
- Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
