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Mariah is performing an SEO competitive analysis on her client’s website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn’t interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?

Jeremiah is an in-house SEO specialist for a car rental company with locations across the U.S. He works closely with the firm’s web designer, Maria, who mentions to him that she’d like to contextualize the site’s homepage by displaying the nearest car rental pickup spot based on the user’s location. Jeremiah thinks this is a great idea, but has concerns about how it may slow down the site. What solution could Jeremiah employ to keep the functionality while maintaining the site speed?