What is an exploratory query?

  • A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)
  • A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix
  • A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
  • A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)

The correct answer is:

  • A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
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