What does it mean when ad campaigns are optimized by Google’s AI?
They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
They use basic tasks, then software, to automate those tasks, and the process has all the necessary data.
They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid optimizing for those outcomes.
They use data-driven attribution to automate tasks., and the process has all the necessary data.
