What are two key benefits of using the Insights page? (Choose two.)

• Understand how much a marketer’s competitors are spending each week.
• Uncover new consumer insights such as rising search trends and new converting audiences.
• Optimize Search campaigns through insights specifically intended for that purpose.
• Identify and diagnose performance issues to better run successful campaigns.

The correct answer is:

• Uncover new consumer insights such as rising search trends and new converting audiences.
• Identify and diagnose performance issues to better run successful campaigns.