- Automation is a best practice only used by enterprise level organizations when scalability becomes a priority that can’t be ignored.
- Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
- Automation is dependent on a certain number of personalization tokens being present in an email.
- Automation replaces the need for a segmentation strategy, as triggered emails mitigate the risks of sending unspecified content to contacts.
The correct answer is:
- Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
