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The conversion date between Google Ads and Google Analytics is different. Why might that be?

  • Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t.
  • Because Google Ads attributes conversions to the day they
  • happen, not to the date of the click that caused the conversion.
  • Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
  • Because Google Analytics attributes conversions to the date of the impression that caused the conversion.