- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
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Category: AI-Powered Google Shopping Ads Exam Answer
If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two.
- Viewable cost per impression (CPM)
- Enhanced cost-per-click (eCPC)
- Target return on ad spend (tROAS)
- Maximize conversion value
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How do Google Ads and Google Merchant Center interact with each other?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
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You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
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Which of these programs are commonly used in Google Merchant Center? Choose two.
- Local campaigns
- Store Ratings
- Product Ratings
- Promotions
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What’s the relationship between Google Merchant Center and Google Ads?
- Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
- Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
- Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
- Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
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Which of these statements about Smart shopping campaigns is accurate?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
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Which of these website features are required in order to advertise on Shopping ads?
- Store policy
- Secure checkout
- Country-specific destination URL
- Full contact information
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You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?
- Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
- Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
- Smart Shopping campaigns can help you find and reach audiences across Google’s platform without needing to create a separate campaign for each channel.
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How can conversion tracking help users?
- They can identify the number of potential users who are interested in your product or likely to convert.
- They can measure conversion data. Conversion tracking is a report that you add to your campaign.
- They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
- They can make decisions based on conversion data and users interested in your product.
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