- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
- Target Return On Ad Spend (tROAS)
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Category: AI-Powered Google Shopping Ads Exam Answer
Where can your shoppers check out when purchasing an item? Choose three.
- Checkout on Google
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Maps
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Which of the following are options for checking out when shoppers purchase an item? Choose three.
- Checkout on Google
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Maps
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What are three ways your shoppers can check out when purchasing an item? Choose three.
- Checkout on Gmail
- Checkout on your website
- Checkout in your local store
- Checkout on Google
- Checkout on Maps
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Why is it recommended to have a remarketing list with a Smart Shopping campaign?
- A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
- A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
- A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
- A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
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Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?
- price
- product_type
- image_link
- availability
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You’re using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. In this scenario, what’s a benefit that you gain with Smart Shopping campaigns?
- Manual bids
- Goal-oriented
- Reach
- Real-time signal
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What’s the purpose of attributes in the product feed?
- Attributes are numerals only that describe a product.
- Attributes are text only that describe a product.
- Attributes are keywords that describe a product.
- Attributes are the data points that describe a product.
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What are two commonly used programs in Google Merchant Center? Choose two.
- Promotions
- Product Ratings
- Store Ratings
- Local campaigns
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Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping ads are manually generated.
- Shopping campaigns are organized by product groups.
- Shopping campaigns rely on product information instead of keywords.
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