Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the homepage that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

Answer

• “We should add it because big companies like Amazon and Netflix have it.”
• “We might add it. Let’s figure out how the personalized homepage adds value to the user’s experience on our website.”
• “We can’t add it. Too much traffic is comprised of unknown visitors.”
• “We shouldn’t add it because users won’t be comfortable seeing their name on our webpage.”

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