A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?

• Campaign experiments randomly chooses how much Search traffic will be diverted to an experiment, guaranteeing statistically significant results.
• Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.
• Campaign experiments are used to test Google Ads campaigns against traditional media campaigns, like TV or print ads.
• Campaign experiments allow marketers to measure the impact of campaign changes and revert back to original campaigns, if needed.

The correct answer is:

• Campaign experiments can help marketers understand whether proposed changes help reach their desired marketing objective.