Select all that apply. As the privacy landscape in email marketing changes, what are important factors to keep in mind?

• Contacts are becoming more protective of their data but still want personalized buying experiences.
• Strong deliverability is easier to achieve as higher open rates can be obtained through bot opens.
• It’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users.
• Contacts are becoming more protective of their data, therefore personalized buying experiences are no longer a priority.

The correct answer is:

• Contacts are becoming more protective of their data but still want personalized buying experiences.
• It’s important to not rely on open rates alone, as those can be unreliable, specifically with Apple users.