A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?

• Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
• Develop a strong, goal-based measurement and attribution strategy
• Develop a volume-based Smart Bidding strategy across all campaigns
• Develop a big list of negative keywords to prevent traffic from uninterested customers

The correct answer is:

• Develop a strong, goal-based measurement and attribution strategy.