An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

• Use any Smart Bidding strategy to make bids across channels with AI.
• Limit sharing audience data in order to allow AI to operate without human input.
• Build strong creatives customized to their sneaker products or offers.
• Separate their Google Merchant Center account from their Google Ads account to avoid overlap.

The correct answer is:

• Build strong creatives customized to their sneaker products or offers.