Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

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Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

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Answer

• Incorporate it within marketing materials across all channels to help raise customer awareness
• Create an email campaign letting your customers know why you are unique
• Film a video explaining your unique selling point and send it to employees
• Create a press release and distribute it through your channels

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