Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Answer

Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels