What role do negative keywords play in a AI-powered Search strategy?

• They let marketers identify additional searches that customers might be using to locate a business.
• They make it harder for customers to leave negative reviews about a business.
• They allow marketers to limit the terms that competitors are able to bid on at auction,
• They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.

The correct answer is:

• They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.