- They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
- They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
- They let marketers measure changes’ impact and reverse those changes if needed.
- They can test Google Ads campaigns against TV, print ads, or other traditional media.
The correct answer is:
- They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
