A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?

• How can our data collection policies encourage our customers to share as much as possible?
• How much data storage capability is available on each marketing team member’s corporate device?
• How can we begin to use this data as quickly as possible, even if it means not aligning with other teams?
• How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?

The correct answer is:

• How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way?