A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?

• The data can be replicated with ease by different teams in their organization.
• The data is a powerful indicator of industry-wide performance for machine learning.
• The data is comparable to competitors’ data and can thus be used to gauge others’ performance.
• The data comes straight from their customers, which makes it high-quality for this purpose.

The correct answer is:

• The data comes straight from their customers, which makes it high-quality for this purpose.