A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

• The data is a very good indicator of industry-wide performance for machine learning.
• The data is easily replicable by various teams across their organization.
• The data can be used to gauge competitor performance.
• The data is high-quality, originating with their customers.

The correct answer is:

• The data is high-quality, originating with their customers.