Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?

• Increase comments by 5% on LinkedIn posts weekly
• Generate 20 additional landing page views via LinkedIn weekly
• Pitch to leadership for a budget increase of 15% for the campaign
• Join a new social media network to increase brand reach

The correct answer is:

• Generate 20 additional landing page views via LinkedIn weekly.