What is the key difference between digital marketing for B2B and B2C companies?

• B2B focuses on building brand loyalty through community, while B2C focuses on quick transactions.
• B2B primarily uses traditional advertising, while B2C relies on digital channels.
• B2B focuses on generating quality leads online to connect with the sales team, while B2C focuses on selling directly from the website with less reliance on salespeople.
• B2B aims for viral content distribution, while B2C focuses on in-depth product tutorials.

The correct answer is:

• B2B focuses on generating quality leads online to connect with the sales team, while B2C focuses on selling directly from the website with less reliance on salespeople.