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Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?

  • To find a searchable list of AMC tables and fields available to query, including Amazon Ads events and tables uploaded by Iris
  • To ensure minimum aggregation thresholds are met on all queries
  • Iris should not consider using the instructional query library as it does not apply to advertiser uploaded inputs
  • To save time and reduce errors when compared to writing custom SQL queries from scratch

The correct answer is:

  • To save time and reduce errors when compared to writing custom SQL queries from scratch