In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

HubSpot Contextual Marketing Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

Answer

• “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”
• “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”
• “No. We cannot change the blog content because it is confusing to RSS readers.”
• “No. Search engines would only see the same content as the lead lifecycle stage.”

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