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If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

  • The Amazon DSP will adjust bids based on the likelihood of conversion.
  • The Amazon DSP will bid the max bid for all impressions.
  • The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
  • The Amazon DSP will bid the base bid for all impressions.