- Show the CEO the Google Analytics and Search Console reports on how much traffic the company website is getting, their keyword rankings, and their click-through rate.
- Create a slide deck presentation on content marketing and why it’s important to be constantly churning out fresh content for Google.
- Gather data about the search volume for the keywords Liam wants to create content for, showing the CEO the potential search visibility, clicks, and leads they might gain by following this strategy.
