Category: HubSpot SEO II Exam Answer

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Jenny is in charge of creating the URL mapping file for her company’s website migration project. While working on it, she notices that there are many pages which have no corresponding page on the new site, because they have been either removed or consolidated. She isn’t sure what to do about these pages. What would you suggest Jenny do in this scenario?

  • She should redirect all orphan pages to the website homepage.
  • She should redirect each orphan page to its parent category page or the most relevant similar page.
  • She should not redirect these pages.
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What are the proper use cases for 301 and 302 redirects?

  • Use 301 redirects for top-priority pages that you want Google to index first. Use 302 redirects for lower-priority pages which can be indexed later.
  • Use 301 redirects all the time. There are no proper use cases for 302 redirects.
  • Use 301 redirects when the change is not permanent. Use 302 redirects when the old URL is moving permanently to the new URL.
  • Use 301 redirects when the old URL is moving permanently to the new URL. Use 302 redirects when the change is not permanent.
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Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business’ bottom line. What type of report should Greta pull in order to best show the ROI of SEO?

  • A goal completion report, which shows which pages are generating the most form submissions
  • A content to leads report, that shows which pages are converting the most leads
  • A keyword rank report, which shows the overall web presence of their keywords
  • A top pages report, which shows which pages are generating the most traffic to their website