- To create a map for Google to follow the redirect path
- To map out how many 301 vs. 302 redirects you need
- To map the old site URL to the new site URL
- To avoid pages being interpreted as soft 404’s
- Browser caching
- General caching
- Server-side caching
- Client-side caching
- Creating a URL mapping file
- Putting together a technical SEO specification
- Scoping the project to create a project plan
- Setting benchmarks
- A set of signals that measures a website’s user experience, specifically on mobile devices
- A set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value
- A group of metrics Google uses to determine if a website’s content is accessible
- A report available in Google Search Console that shows which pages are mobile-friendly
- To decrease the number of image files that are limiting your load speed
- To reduce the load time of a page by automatically compressing the size of all images
- To enhance consistency and ensure that all of your icons match across your entire website
- Both A and C
- It can help you outsmart Google.
- It can help you better communicate the ROI of SEO to your stakeholders.
- It isn’t important to keep track of Google algorithm updates.
- It can help you understand how your site has been affected in the past and/or could be affected in the future.
- Rendering
- Bouncing
- Pogo-sticking
- Rebounding
- Site moves with domain name changes
- Site moves with URL changes
- Site moves with infrastructure changes
- Site moves without URL changes
