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What is the difference between work groups and teams?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What is the difference between work groups and teams?

Answer

  • Work groups are accountable as a group, while teams hold individual members accountable.
  • Work groups have a flat structure, while teams have an internal hierarchy.
  • Members of a work group are independent from each other, while members of a team rely on each other to get work done.
  • All of the above.
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What is the purpose of smarketing meetings?

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What is the purpose of smarketing meetings?

Answer

  • To have marketing and sales come together to identify and solve problems.
  • To have marketing and sales come together to report on progress toward meeting the requirements of their SLA.
  • To have marketing and sales come together to recognize high achievers and reward good work.
  • To have marketing brainstorm ideas for better serving the sales team.
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You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

Answer

  • “We’ll have to figure out what works best for us, but every two weeks is a good place to start.”
  • “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”
  • “At least once a quarter. Any less than that, and we’ll have trouble getting into a rhythm.”
  • “Once a week, at a minimum. This is important enough that we need to be meeting weekly to stay on top of our goals.”
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True or false? Executive leaders should attend smarketing meetings.

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True or false? Executive leaders should attend smarketing meetings.

Answer

  • True
  • False
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What is a buyer persona?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What is a buyer persona?

Answer

  • A semi-fictional representation of your ideal customer based on data.
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready” they are.
  • A story that describes your sales process from the buyer’s point of view.
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What is the difference between an ideal customer profile and a buyer persona?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

What is the difference between an ideal customer profile and a buyer persona?

Answer

  • An ideal customer profile broadly describes your target market, and personas describe the types of people in that market.
  • Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales.
  • An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information.
  • All of the above.
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When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

When asking a customer about their shopping preferences, you want to learn all of the following EXCEPT:

Answer

  • What features they look for in a product like yours.
  • What their buying process looks like.
  • Who else is involved in their buying process.
  • Whether or not they want to work with a salesperson.
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How many customers do you need to interview in order to develop a high quality buyer persona?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How many customers do you need to interview in order to develop a high quality buyer persona?

Answer

  • About 15
  • One or two
  • All of them
  • Approximately 20% of your customer database
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Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Karen just got home late from work and her kids are hungry. Which of the following BEST describes her job to be done?

Answer

  • “I need to feed my kids a healthy meal that won’t take long to make.”
  • “I just got home late from work and my kids are hungry.”
  • “It’s dinnertime and I don’t know what to make.”
  • “I don’t want to cook right now, but I have to.”
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Which of the following is a benefit of using Jobs to Be Done?

Hubspot Sales Enablement Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Which of the following is a benefit of using Jobs to Be Done?

Answer

  • It helps you identify the products you’re indirectly competing with.
  • It helps you identify strategic alliances with products in other industries.
  • It helps you understand why your customers buy from you.
  • All of the above.
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