Category: HubSpot Reporting Certification Exam Answers

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How does the linear attribution model calculate credit?

  • Equal credit is assigned to all interactions that occurred before the conversion.
  • 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
  • More credit is given to interactions that happen closer in time to the conversion.
  • All credit is assigned to the last interaction that led to a conversion like a closed won deal.

The correct answer is:

  • Equal credit is assigned to all interactions that occurred before the conversion.
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When would you use a HubSpot contact create attribution report?

  • To understand which marketing and sales activities are generating revenue for your business.
  • To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
  • To analyze the conversion rates between lifecycles or deal stages.
  • To analyze the interactions that led to contact conversions on your website.

The correct answer is:

  • To analyze the interactions that led to contact conversions on your website.
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What are UTM parameters?

  • UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting.
  • UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts.
  • UTM parameters track an output of something that has already happened.
  • UTM parameters are buttons you put on your site to encourage your audience to take a desired action.

The correct answer is:

  • UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts.