- SEO Analytics
- Google Ads (if you’ve connected your ads account)
- Sales Analytics
- Datasets
The correct answer is:
- SEO Analytics
Category: HubSpot Reporting Certification Exam Answers
When is a session or contact bucketed under “Paid search” in HubSpot?
- When a visitor comes from your paid search advertising campaigns — like from your Google Ads
- When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram)
- When a visitor comes from any agency partner you’ve hired or consulted with historically
- When a visitor has a paid subscription to a blog (like Medium) or news site and is then directed to your website from an article link
The correct answer is:
- When a visitor comes from your paid search advertising campaigns — like from your Google Ads
You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
- Count of Contacts
- Count of Companies
- Lifecycle Stage
- Original Source
The correct answer is:
- Count of Contacts
Which of the following is NOT a source found in the sources report?
- Paid search
- Organic social
- Messaging app
- Other campaigns
The correct answer is:
- Messaging app
Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
- The search engine is encrypting the user data. This is common on Google.
- The UTM parameters cannot be parsed by HubSpot analytics.
- A contact submitted a HubSpot form on a page without the HubSpot tracking code.
- You have not set up your Sources report with your HubSpot account manager yet.
The correct answer is:
- The search engine is encrypting the user data. This is common on Google.
Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?
- The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
- The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.
- A contact submitted a HubSpot form on a page without the HubSpot tracking code.
- The visitor did not fill out a form on your website.
The correct answer is:
- The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
- A contact submitted a HubSpot form on a page without the HubSpot tracking code.
What’s the difference between service analytics and the report builder?
- Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch.
- The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch.
- Service analytics has in-depth reports; the report builder has more generalized reports.
- Service analytics is generally for managers; report builder is for reps.
The correct answer is:
- Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch.
What’s the difference between single source attribution and multi-touch attribution models?
- There is no difference between single source attribution and multi-touch attribution models.
- Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion.
- Single source attribution models assign credit to one touch point along the buyer’s while multi-touch attribution gives each contributing channel a slice of credit for the final conversion.
- Single source attribution reporting was invented first. Once technology advanced, multi-source attribution became the new method of reporting.
The correct answer is:
- Single source attribution models assign credit to one touch point along the buyer’s while multi-touch attribution gives each contributing channel a slice of credit for the final conversion.
Select all that apply. What types of questions can marketing attribution answer? Select all that apply.
- What was the marketing team’s contribution to generated revenue this year?
- What assets drove the most leads last quarter?
- Which type of customers have the highest propensity to return and buy from us again?
- Why did our search campaigns outperform our social campaigns last month?
The correct answer is:
- What was the marketing team’s contribution to generated revenue this year?
- What assets drove the most leads last quarter?
- Why did our search campaigns outperform our social campaigns last month?
Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.
- Marketing attribution can help you identify your highest and lowest performing pieces of content.
- Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content.
- Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire team continues to collectively solve for your customers.
- Marketing attribution can help you determine what channels and campaigns are effectively generating leads and customers for your organization.
The correct answer is:
- Marketing attribution can help you identify your highest and lowest performing pieces of content.
- Marketing attribution can help you determine what channels and campaigns are effectively generating leads and customers for your organization.
