Category: HubSpot Reporting Certification Exam Answers

Download HubSpot Reporting Certification Exam Answers

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In your ads dashboard, what does the engagement metric measure?

  • The number of times your ad was viewed during the selected timeframe
  • The number of comments, likes, reactions, and shares your post received (depending on the ad network)
  • The percentage of people who saw your ad and clicked on it
  • The amount of money you spent on the ad

The correct answer is:

  • The number of comments, likes, reactions, and shares your post received (depending on the ad network)
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Select all that apply. What steps can you take if your embedded content isn’t appearing on your HubSpot dashboard?

  • Make sure that the URL begins with http://, https://, or //.
  • Make sure the content is text-based, since dashboards don’t support other formats (e.g. video, images).
  • Make sure that the link you’re using is sharable and has the correct permissions enabled.
  • Make sure that the content is in the Google workplace space (e.g Google Slides, Google Docs, etc.).

The correct answer is:

  • Make sure that the URL begins with http://, https://, or //.
  • Make sure that the link you’re using is sharable and has the correct permissions enabled.
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Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.

  • Count of Contacts; Original Source
  • Original Source; Count of Contacts
  • Create Date; Lifecycle Stage
  • Create Date; Count of Contacts

The correct answer is:

  • Original Source; Count of Contacts
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What is the advantage to changing your y-axis to the logarithmic scale?

  • You can effectively visualize complex data sets with a wide range of values.
  • You can easily interpret the graph, as the values on the y-axis are evenly spaced and increment at a constant rate.
  • You can visually exaggerate or downplay certain trends or patterns within the data.
  • You can increase engagement to your reporting strategy, because many people are more accustomed to linear scales.

The correct answer is:

  • You can effectively visualize complex data sets with a wide range of values.
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When should you mark steps as optional in your customer journey analytics reports?

  • As soon as you build your customer journey analytics reports
  • In a customer journey analytics report, only after you’ve implemented a conversion rate optimization strategy at your organization
  • In a customer journey analytics report, only after you have a working hypothesis about your conversion path
  • You should never mark steps as optional in customer journey analytics reports.

The correct answer is:

  • In a customer journey analytics report, only after you have a working hypothesis about your conversion path