- First-party data
- Second-party data
- Third-party data
- Fourth-party data
The correct answer is:
- First-party data
Category: HubSpot Reporting Certification Exam Answers
If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?
- J-shaped attribution
- Time-decay attribution
- U-shaped attribution
- Last-touch attribution
The correct answer is:
- U-shaped attribution
Insights about your gated content can be found in the analyze tab of which HubSpot tool?
- Ads
- Forms
- Social
The correct answer is:
- Forms
Select all that apply. What insights can be found within the countries report?
- The percentage of traffic viewing your site from particular countries
- The percentage of traffic viewing your site from specific regions within particular countries
- The percentage of traffic viewing your site from certain cities in specific regions within particular countries
- The percentage of traffic viewing your site from exact streets in certain cities in specific regions within particular countries
The correct answer is:
- The percentage of traffic viewing your site from specific regions within particular countries
- The percentage of traffic viewing your site from certain cities in specific regions within particular countries
When is a session or contact bucketed under “Other campaigns” in HubSpot?
- When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns
- When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns
- When a contact is imported to HubSpot
- When a visitor or contact comes in from a tracking URL you’ve created in HubSpot
The correct answer is:
- When a visitor or contact comes in from a tracking URL you’ve created in HubSpot
If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?
- Linear
- First-touch
- Last interaction
- Simple decay
The correct answer is:
- First-touch
If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
- A link on a different website
- Your pay-per-click ads
- Directly typing your URL into their browser
- A search engine like Google or Bing
The correct answer is:
- A link on a different website
What is a reporting statement?
- An explanation of what insights the report will show and the data needed to build it
- A characteristic or attribute that provides additional context or categorization to the data being analyzed
- An explanation or prediction that serves as a starting point for further investigation or experimentation
- A piece of descriptive information or data that provides context and additional details about a particular piece of data
The correct answer is:
- An explanation of what insights the report will show and the data needed to build it
Fill in the blank: The Top Posts report shows a list of your top ____ performing posts.
- three
- five
- 10
- 15
The correct answer is:
- 10
How many dimensions can you add to your attribution reports?
- One
- Two
- Three
- Four
The correct answer is:
- Two
