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When should you set up custom analytics views in your sources or pages reports?

  • You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data.
  • You should set this up in the middle of your regional campaigns. HubSpot needs a start and end date to accurately capture and compile information into the view.
  • You should set this up at the end of your campaign, because data is pulled from your sources and pages report. The view will populate any historical data you need.
  • Due to the filters available in the sources and pages report after a recent update, the custom analytics views feature has been sunset. You no longer need to set them up to track the information you need.

The correct answer is:

  • You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data.
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What is a null value?

  • A null value refers to a fictional product or service that a company includes in its inventory to maintain a sense of completeness, even though it has no actual use or existence.
  • A null value is a placeholder used for voided or canceled transactions in a company’s accounting records, typically resulting from errors, fraud detection, or other irregularities.
  • A null value is a special character added to your competitive analysis reporting that represents the absence of competition in a specific market or industry, indicating a monopoly or lack of alternatives for consumers.
  • A null value is a placeholder used when the value in a property is either unknown or missing.

The correct answer is:

  • A null value is a placeholder used when the value in a property is either unknown or missing.
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What is a dataset?

  • A collection of data from across your HubSpot account that can then be used in custom reports
  • A distinct organizational entity or segment within a company that operates independently with its own specific goals, workflows, and resources
  • A report (usually in a table form) you build using your custom data to derive unique insights about your strategies, systems, or customers
  • A way to visualize the objects, associations, and event data found within your HubSpot account

The correct answer is:

  • A collection of data from across your HubSpot account that can then be used in custom reports
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What is a join?

  • An algorithm that creates a connection between computers, allowing them to share and synchronize data seamlessly
  • A method of connecting two separate platforms together through APIs, allowing for seamless data transfer between them
  • An AI data strategy that enables tools like ChatGPT to scrape the web for third-party data and compile it within your HubSpot custom report builder
  • An operation that combines rows from two or more tables based on a related column between them

The correct answer is:

  • An operation that combines rows from two or more tables based on a related column between them
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In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?

  • Data will appear in your report only if it adheres to all of the conditions set in the filters area.
  • Data will appear in your report if it adheres to any of the conditions set in the filters area.
  • Data will only appear in your report if you are a super admin in your HubSpot account.
  • Data that meets the conditions set in your filters area will be excluded from your report.

The correct answer is:

  • Data that meets the conditions set in your filters area will be excluded from your report.