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If you wanted to build a report with deals as your primary object and companies as your secondary object, what information would be included in your report?

  • All deal records and all company records will be included after the join.
  • All deal records and any associated company records will be included after the join.
  • All company records and any associated deal records would be included after the join.
  • All records except for deal and company records would be included after the join.

The correct answer is:

  • All deal records and any associated company records will be included after the join.
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How do objects organize your HubSpot data?

  • Objects organize your HubSpot data into a series of Google spreadsheets that you can access using APIs.
  • Objects organize your HubSpot data into a series of databases that you need a developer to access (powered by SQL).
  • Objects organize your HubSpot data into a series of data tables that can be associated with each other.
  • Objects organize your HubSpot data into a series of printable PDFs you can use to manually track where your data is stored.

The correct answer is:

  • Objects organize your HubSpot data into a series of data tables that can be associated with each other.
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Fill in the blank: An attribution model is _____.

  • the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices
  • an online advertising method in which marketers place ads on search engine results pages (SERPs)
  • a code that gets generated and stored on a website visitor’s computer when they visit your site
  • the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths

The correct answer is:

  • the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points along conversion paths
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What information do data dimensions help you access in an attribution report?

  • A report type that enables you to see the paths customers take to complete conversions
  • The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths
  • The graphical representation of conversions in your HubSpot account
  • The reportable metadata about a specific touchpoint in an attribution report

The correct answer is:

  • The reportable metadata about a specific touchpoint in an attribution report