Category: Hubspot Marketing Software Exam Answer

HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the Blank: The HubSpot Difficulty Score estimates ____.

Answer

• the difficulty of running a cost-per-click (CPC) campaign based on a particular keyword
• the difficulty of a keyword based on the number of monthly searches
• the difficulty of ranking on the first page of results for a particular keyword
• the difficulty of a keyword based on how many of your competitors are also creating content around it

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty scores on which to focus your content creation. After looking at the metrics in your Keywords tool, your boss, Ron, tells you that those keywords don’t have high enough Monthly Searches to make a difference for your business. Which of the following is/are the BEST response(s) to Ron’s concerns?

Answer

• “While their monthly searches aren’t as high, the low difficulty scores mean that these keywords will be easier for us to rank for.”
• “You’re right. Search volume is the most important consideration when selecting keywords, so let’s pick another keyword to create content around.”
• “Even though these keywords have lower search volumes, the traffic they can attract will likely be higher quality and thus more likely to convert.”
• A & C
• B &d C
• All of the above

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

When editing a live URL, all of the following are reasons to set up a 301 redirect EXCEPT:

Answer

• Preserving all of your SEO credit for the old page
• Making sure that you’re not breaking any links pointing to the old page
• Making sure that people going to the old page get sent to the new page
• Making sure that the appropriate error message is displayed

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the Blank: To gain more qualified traffic, most businesses should focus on ______.

Answer

• creating content around long-tail keyword phrases with a high difficulty score
• creating content around any keyword phrases with a high monthly search volume
• creating content around long-tail keyword phrases that their buyer personas would use
• creating content around highly-searched, short keyword phrases

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

You’re trying to optimize a page around one primary keyword. You should include this keyword in all of the following places on the page EXCEPT:

Answer

• Header and footer
• URL
• Page title
• Image alt tags

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Fill in the Blank: When you look at your Long-Tail Opportunities in the HubSpot Keywords tool, it shows you ________________.

Answer

• long-tail keywords that you have an opportunity to start ranking for on the first page of search results
• short keywords that are too difficult to rank for, but could be turned into long-tail keywords
• long-tail keywords that could be used as a conversion opportunity
• long-tail keywords that are currently unused on any page on your site

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Your boss Ron looks over your list of possible keywords to add into the Keywords tool, and tells you to double the size of the list. All of the following are ways to expand that keyword list EXCEPT:

Answer

• Duplicate your list and add quotation marks or brackets around each keyword
• Use an outside tool, like Google Keyword tracker
• Use the Get Suggestions button in the Keywords tool
• Type a keyword into a search engine and see which alternatives to that keyword are shown in the results

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

True or False? Your boss, Ron, asks you to optimize one of your HubSpot pages around a new keyword that he’d like to rank for. Before editing the URL of the page in HubSpot, you must set up a separate 301 redirect first.

Answer

• True – you must first set up a redirect in HubSpot Settings
• False – HubSpot automatically sets up a redirect for you as you edit

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

Recently, you’ve noticed that organic traffic is down and the visitor-to-contact conversion rate has gone up. Why could this be?

Answer

• Traffic from referrals has increased, and typically, 80% of referral traffic becomes customers
• There was an increase in the number of blog posts published
• You’re looking at an incorrect report. The traffic-from-contacts report will show that traffic is up
• Although website traffic may be down, your company may be attracting more qualified visitors who are converting

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HubSpot Marketing Software Certification Exam Answers – Questions & Correct Answers [100% Pass & Money Back Guarantee]

How often should you be checking the Sources tool to see the status of your inbound efforts to generate more visits, contacts, and customers?

Answer

• Weekly
• Monthly
• Quarterly
• Annually

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