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What are Custom Tasks in the Calendar tool?

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What are Custom Tasks in the Calendar tool?

Answer

  • A library of typical tasks to help with content creation
  • Tasks that allow you to assign content creation to a co-worker
  • Tasks that are customizable “to-do” assignments that can be associated with a contact

Tasks that note which marketing actions you made on a particular date

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Fifth Season wants to create a new content offer. Which of the following is the BEST example of an Awareness stage offer that targets their buyer persona Adventurous Amy?

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Fifth Season wants to create a new content offer. Which of the following is the BEST example of an Awareness stage offer that targets their buyer persona Adventurous Amy?

Answer

  • An infographic comparing Fifth Season’s pricing and packages to other adventure travel companies
  • A brochure showing different adventure travel activities
  • An ebook that covers how adventure travel can help with family bonding
  • None of the above
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Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?

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Which of the following descriptions best fits the Consideration stage of the Buyer’s Journey?

Answer

  • Prospect has decided on their solution strategy, method, or approach
  • Prospect has clearly defined and given a name to their problem or opportunity
  • Prospect is experiencing and expression symptoms of a problem or opportunity
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True or False: You can access content directly from within the Calendar tool in HubSpot.

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True or False: You can access content directly from within the Calendar tool in HubSpot.

Answer

  • TRUE
  • FALSE
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Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the __________ of the Buyer’s Journey.

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Fill in the Blank: Content offers that include specific information on your product and/or service are BEST suited for the __________ of the Buyer’s Journey.

Answer

  • Awareness Stage
  • Consideration Stage
  • Decision Stage
  • A & B
  • B & C
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Which of the following should you consider when analyzing your content offers

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Which of the following should you consider when analyzing your content offers

Answer

  • Leads generated
  • Social proof
  • Content performance by format
  • All of the above
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Why are inbound links important to search engines?

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Why are inbound links important to search engines?

Answer

  • They view the keywords hyperlinked in the text as the most important keywords on the page
  • They look at inbound links to see if the page is fully optimized
  • They look at inbound links to measure the authority of the page that the link points to
  • They count the number of inbound links on the page – the more links, the higher they rank the site
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Your boss asks you to interview Andy, an SEO consultant. Andy explains that search engines always favor website pages that include your target keyword in each page’s body text at least 3 times. Is he right?

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Your boss asks you to interview Andy, an SEO consultant. Andy explains that search engines always favor website pages that include your target keyword in each page’s body text at least 3 times. Is he right?

Answer

  • Yes, as long as you don’t do this on landing pages
  • Yes, but no single keyword should be used more than 6-7 times per website page
  • No, the keyword and its variants should be used naturally in the text
  • Sometimes, though this is mainly true for blog posts
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Why is it a good idea to include a meta description for each page that you create?

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Why is it a good idea to include a meta description for each page that you create?

Answer

  • It is one of the primary factors of the calculation of search engine rank
  • It acts as the summary on your listing page
  • It acts as the text in social media posts
  • It can help to improve the click-through rate to the page
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