HubSpot Marketing Software Exam Answers Guide

Posted on November 30, 2018

Fifth Season just announced a new service. They would like to know how customers feel about it. What is the best way that they can use HubSpot’s Social Monitoring tool to obtain feedback about the service?

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Fifth Season just announced a new service. They would like to know how customers feel about it. What is the best way that they can use HubSpot’s Social Monitoring tool to obtain feedback about the service?

Answer

Create a monitoring stream that monitors anyone from Twitter who mentions the service
Create a monitoring stream that monitors a HubSpot list of customers who mention the service
Create a monitoring stream that monitors a HubSpot list of prospects who mentions the service
Create a Twitter list of customers to monitor

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Posted on November 30, 2018

Your boss Ron asks you to determine the click-rate of a call-to-action that is located on your blog sidebar. However, it is located on several other pages. What should you do?

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Your boss Ron asks you to determine the click-rate of a call-to-action that is located on your blog sidebar. However, it is located on several other pages. What should you do?

Answer

Ron can view the click-rate directly from the blog dashboard
Tell Ron that the click-rate for individual pages can be viewed only after exporting the call-to-action data
Ron can view the click-rate directly from the call-to-action dashboard
Explain that the call-to-action tool tracks overall click-rates, and you’ll have to create a separate call-to-action with its own code for the blog sidebar

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Posted on November 30, 2018

April has started an internship at your company and you have been asked to manage her. After explaining the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

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April has started an internship at your company and you have been asked to manage her. After explaining the SMART goal setting framework, April comes back with the following goal: “Increase social media visits by 80% by December 31 of this year.” Based on SMART goal setting, how would you respond to April’s goal?

Answer

“So close – you need to include current visits numbers so it’s clear the goal is attainable.”
“Good – now create a list of next steps for how you are going to increase traffic by 80%.”
“Good try – but SMART goals should only be used for Visits, Leads, and Customers.”
“Nice job – now come back to me with a strategy for how you are going to hit this goal.”

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Posted on November 30, 2018

Fill in the Blank: The acronym “SMART” in SMART goal setting stands for ___________.

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Fill in the Blank: The acronym “SMART” in SMART goal setting stands for ___________.

Answer

Specific, Measurable, Attainable, Relevant, and Timely
Specific, Material, Achievable, Relevant, and Timely
Specific, Material, Achievable, Relevant, and Timely

Specific, Measurable, Acheivable, Relevant, and Tempo

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Posted on November 30, 2018

Why is it important to set SMART goals?

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Why is it important to set SMART goals?

Answer

SMART goals provide a realistic path to achieving your vision
SMART goals help you focus on what needs to be accomplished
SMART goals hold you accountable to the work that needs to be done
All of the above

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Posted on November 30, 2018

You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

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You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?

Answer

Analyze your current and historical metrics and benchmark data
Have assets already built out to help with this goal
Be very specific as to who is responsible for each goal
Review the median traffic and conversion rates of your competitors

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Posted on November 30, 2018

True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

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True or False: You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the number of leads generated per month. You should use industry benchmark data to help set your leads SMART goal.

Answer

TRUE
FALSE

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Posted on November 30, 2018

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal for it to be considered a SMART goal?

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Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set-up an account with the goal of getting 30% engagement rates. What is missing from this goal for it to be considered a SMART goal?

Answer

The goal is not specific
All of the above
It’s unclear if it’s attainable
It’s unclear if it’s relevant

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Posted on November 30, 2018

What three SMART goals should you always have in place and be committed to when doing inbound?

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What three SMART goals should you always have in place and be committed to when doing inbound?

Answer

Visits, Leads, and Customers goals
Visits, Prospects, and Customers goals
Leads, Customers, and Promoters goals
Customers, Promoters, and Evangelists goals

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Posted on November 30, 2018

Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

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Your co-worker Leslie did a recent audit of your company website and realized you need more Consideration stage content. Which of the following titles best fits the Consideration stage of the Buyer’s Journey?

Answer