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Which of the following concepts best describes how long website forms should be?

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Which of the following concepts best describes how long website forms should be?

Answer

  • Form length varies depending on where a contact is in the Buyer’s Journey and gets shorter as the contact continues through the Buyer’s Journey
  • Form length is primarily decided by the information you need to collect as a marketer
  • Form length should take into account the contact’s perceived value of the offer behind the form
  • Only as many questions as are necessary to determine a visitor’s buyer persona
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While importing a list of contacts, Leslie accidentally imports a contact with an email address already tied to one of your existing contacts. As a result, she’s accidentally overwritten the contact’s phone number with new information. How can Leslie recover the contact’s original phone number?

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While importing a list of contacts, Leslie accidentally imports a contact with an email address already tied to one of your existing contacts. As a result, she’s accidentally overwritten the contact’s phone number with new information. How can Leslie recover the contact’s original phone number?

Answer

  • You can only recover historical information if you are integrated with a CRM
  • Leslie can access the historical version of a contact profile and roll back the whole record to a previous date
  • HubSpot doesn’t store historical values for contact properties, so there isn’t much that can be done for Leslie
  • On an individual contact record, clicking on the clock icon next to a contact property will show all historical values for that field.
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Which of the following is an example of the type of contacts you should add to your Contacts database?

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Which of the following is an example of the type of contacts you should add to your Contacts database?

Answer

  • Leads and Customers
  • Strategic Partners
  • Employees
  • All of the above
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Leslie is hosting a webinar and wants to ensure that the logic Tom used to create the attendance list is correct. When Leslie goes to check the list logic, she finds that it doesn’t exist. How come?

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Leslie is hosting a webinar and wants to ensure that the logic Tom used to create the attendance list is correct. When Leslie goes to check the list logic, she finds that it doesn’t exist. How come?

Answer

  • You can only access the logic for static lists and Tom built the list as a smart list
  • You can only access the logic for smart lists and Tom built the list as a static list
  • Leslie’s account does not have permission to view list logic
  • You cannot access the logic of a list once it has been created
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All of these are examples of using context in your email sending strategy EXCEPT:

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All of these are examples of using context in your email sending strategy EXCEPT:

Answer

  • Actionable language
  • Smart content
  • List segmentation
  • Personalization tokens
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True or False: April, your colleague, wants to update the embedded call-to-action on Fifth Season’s homepage, which isn’t hosted on HubSpot. After improving the call-to-action, April needs to update the embed code so the changes are reflected on the website.

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True or False: April, your colleague, wants to update the embedded call-to-action on Fifth Season’s homepage, which isn’t hosted on HubSpot. After improving the call-to-action, April needs to update the embed code so the changes are reflected on the website.

Answer

  • True – Every time you update a call-to-action you must update the embed code
  • False – The call-to-action content updates automatically
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Your boss Ron has asked your co-worker April to create a new form for each landing page that you create. Is this a necessary task for April?

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Your boss Ron has asked your co-worker April to create a new form for each landing page that you create. Is this a necessary task for April?

Answer

  • Yes – the Landing Pages tool requires you to add a new form to each page you create
  • No – you can use the same form on multiple landing pages
  • Yes – having a new form on each page makes it much easier to track the conversion rate
  • No – HubSpot caps the number of forms you can create, so don’t waste space creating unnecessary ones
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True or false? A thank you page should never contain social follow buttons. Instead, it should only have social sharing buttons.

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True or false? A thank you page should never contain social follow buttons. Instead, it should only have social sharing buttons.

Answer

  • True
  • False
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In order to attract the buyer persona Business Beth, which of the following is an Awareness stage blog topic that Fifth Season should write about?

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In order to attract the buyer persona Business Beth, which of the following is an Awareness stage blog topic that Fifth Season should write about?

Answer

  • Fifth Season’s latest team-building trip
  • Pro tips when evaluating team-building vendors
  • Reasons why team-building retreats can help the bottom line
  • The various team-building trips that Fifth Season offers
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