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How can you ensure your video content initiates actions? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Experiment with different types of CTAs, like visual and verbal.
  • Design your CTA to stand out.
  • Include a CTA to your website if the content is hosted on YouTube.
  • Repeat your CTA at least five times throughout your video.

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How can you ensure your podcast content initiates action? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Include your CTA link in the show notes.
  • Increase the volume when mentioning the CTA.
  • Shorten your URL to keep CTAs concise.
  • Consider mid-roll CTAs.

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You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires.
  • Post the same content you post on your Instagram or Facebook accounts. Because that content already resonates with customers on those channels, it will most likely resonate with customer browsing Pinterest.
  • Try out several different brand voices and concepts across your content, even if they don’t directly match your brand. Even if it feels off-brand at first, you’ll find your niche. Worst case, you have a couple of posts that fall flat.
  • Curating Pinterest boards around the aspirations of your target customer— such as popular hiking and travel destinations.

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How does the full path attribution model calculate credit?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Equal credit is assigned to all interactions that occurred before the conversion.
  • 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
  • More credit is given to interactions that happen closer in time to the conversion.
  • All credit is assigned to the last interaction that led to a conversion like a closed won deal.

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How can audience segmentation enhance your inbound marketing efforts?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative.
  • Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts.
  • Audience segmentation can help you monitor your competitors social media efforts so you can see what resonates with your potential leads and customers.
  • Audience segmentation can help you deliver personalized, unique experiences in your marketing outreach.

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What types of questions can marketing attribution answer? Select all that apply.

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • What was the marketing team’s contribution to generated revenue this year?
  • What assets drove the most leads last quarter?
  • Which type of customers have the highest propensity to return and buy from us again?
  • Why did our search campaigns outperform our social campaigns last month?

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