Category: Hubspot Inbound Marketing Exam Answer

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Checking for statistical significance when testing a new marketing channel ensures:

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • You developed a strong hypothesis.
  • You’ve chosen the correct KPIs.
  • You achieve similar results next time.
  • Your hypothesis is correct.

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Which of the following is an example of someone in the awareness stage of their buyer’s journey?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety medicine.
  • Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia conducts research by reading blog articles and watching YouTube videos.
  • Dog-owner Dia struggles to handle their dog while walking because it disobeys and has anxiety when approaching new dogs. Dia is looking for a dog specialist to help, but isn’t sure whether to talk with a dog trainer, dog behaviorist, or veterinarian.
  • Dog-owner Dia struggles to handle their dog while walking because it disobeys and has anxiety when approaching new dogs. They’re looking for a dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

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Which of the following is NOT a way to strategically utilize marketing automation and AI in your customer-facing processes regarding cadence and content?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Content accuracy
  • Journey mapping
  • The level of personalization to the individual
  • Send-time optimization

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Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs.
  • If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that.
  • If you understand the underlying motivations and roadblocks of your audience members, you are likely collecting other demographic data — like where your target audience lives and what radio stations they listen to. This makes it easier to place strategic outbound ads that align with their schedules and behaviors.
  • Trick question. You don’t need to understand the underlying motivations and roadblocks of your audience members to create excellent content that sells. Great products sell themselves.

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You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

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How does the linear attribution model calculate credit?

HubSpot Inbound Marketing Certification Exam Answers – Questions & Correct Answers

  • Equal credit is assigned to all interactions that occurred before the conversion.
  • 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly.
  • More credit is given to interactions that happen closer in time to the conversion.
  • All credit is assigned to the last interaction that led to a conversion like a closed won deal.

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